Bethany

Posts Tagged ‘business’

2012: Five Social Media Trends

In Trends on June 27, 2011 at 11:05 pm

Can you believe half of the year is already over?!  It gets me thinking about what’s in store for 2012, in the social media realm – for business and society.

In glancing at the first page of Google search results, the following were most consistent across the board.

1. Different interaction with search engines
Relevant content from our personal networks, such as Facebook, Twitter, blog results and user reviews, will be pushed to the front of the search results of Google search, which makes them more personalized. The importance of digital-influencer marketing will increase significantly.

2. Shifting in privacy expectations
We will find it increasingly more acceptable to expose more personal details of different forms of social media. The norm will be to share your likes, dislikes, photo’s, video’s, opinions and other forms of personal information. Personalized experiences that react on the personal information, both corporate and personal, will become more accepting.

3. Decentralization of social networks
Most digital experiences will be able to leverages your available personal information from the social networks and the relationships you’ve established. The concept of a friend network will be a portable experience. An example at this moment is Facebook Connect and Google’s FriendConnect.

4. Content aggregators to the rescue
The amount of content online is growing at an exponential rate. To manage all this influx is challenging. Content aggregators will be the help from above, providing us with bitesize chunks of information, plucking it from all over the Internet. Filtering and managing content will be big business for those who can get it right and offer easy-to-use services.

5. Linking social media to reality
Openly accessible information from the social-media space will be used to enhance everyday experiences. For example: the contacts book in your phone links to Facebook and Twitter to show real-time updates on what the contact is doing before you put in the call and socially enabled CRM will change the way companies manage business relationships forever.

This list will hopefully give you in some way a prospective of the future of social media and how it will affect yourself and/or your company. The bottom line is that share of voice, point of view and community influence will be more important than brand ownership. You will have to embrace the upcoming trends, or you will be left behind.

Full article: Social Media Trends 2012 

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2010 Social Media Lessons: Business

In General, Q&A, Strategy, Trends on January 16, 2011 at 8:23 am

It’s hard to believe that we’re into 2011 already.  As a business (and individual), it’s valuable to spend some time reflecting on what you’ve learned over the previous year.  In regards to social media, I was thinking about this – and ended up coming across an article from Lyndi Thompson at WebProNews.  She’s done a solid job of summarizing.

9 Thinks Businesses Have Learned About Social Media:

It isn’t free: Social media costs time – a lot of time. If you have someone that is customer focused, understands how to write headlines and reaches out to the right audiences, then you are starting out solid.

Be Creative: Social media isn’t sell media. Be social. Have fun engaging your community, from congratulating them on opening their new business, to commenting on their blog and attending networking events with them.

Have a Team: This isn’t a one person show. Just like customer service everyone needs to be trained and have at least a basic understanding on how to help customers, sell the product as well as assist with customer concerns.

Start with Employees: The people that know how to talk about your brand, company and culture the best are your employees. Treat them as family, acknowledge and appreciate and make them feel as they are an important part of your business. Employees are the first to share with their communities and network their experience with your company and brand.

Listen First: Enough with the megaphone blasting your message to customers and employees. Start by spending some time listening to them instead. Reach out and connect with your customers, employees and fans of your brand and make them feel that they are the center of the conversation.

Customers Turn into Marketers: Customers that feel acknowledged and appreciated are loyal, excited to help and eager to be your brand evangelists, at no charge.

Consistency Matters: Have your pixel pixie help you create a Twitter background that matches your website branding, and a Facebook logo that fits, little things that your graphic deisgner can do to enrich

Connect online then in real life: Find ways to connect offline, have an open house, attend a networking event and then share the experience with your social media communities.

Seek Guidance: Look for someone who understands the tools, language, has experience and passion working with social media to give you an hour or two to give you a tour. Learn about social media management tools, ways to monitor effectiveness, help with content strategy and ways to find your audience.

What else have you learned as a business using social media?  What could Social Buzz Media help you understand better in 2011?  :)

 

2011 Marketing Trends: Social Technology

In General, Trends on December 23, 2010 at 12:08 pm

Definitely agree with Dave Evans, Digital Voodoo co-founder, in regards to one of the MAIN marketing trends in 2011 will still be social technology…though, it will spread to include/involve the whole business – all departments and aspects, not just ‘marketing.’   How is your business embedding social media into various aspects of your business?

As social media has firmly established itself–whether in interest or actual practice–within the marketing and promotional disciplines that power small businesses, a burning issue has emerged: “What happens if the social web turns against me? What if one customer has a bad experience, creates a video, and that video goes viral?” The first part of the answer is found easily by searching the web or consulting any of a number of great social media books or online resources: As a small business, develop a plan to actively listen, to participate and the respond to both the positive and negative conversations that involve your product or service.

logoThat sounds simple in theory, and in many cases it is: Using Twitter or Facebook or LinkedIn or…whichever of the social media channels and platforms are applicable given your business objectives and customers your marketing team can craft a plan to promote and protect your brand through participation on the social web. The real challenge–and the indicator of the next big trend–arrives with the realization that you can’t directly control conversations on the social web. When they turn negative, it takes more than a response from marketing (alone) to adequately respond.

This reality is the driver of the next big trend: Leading from marketing, it’s the spread of social technology across the entire business so that the entire business acts in support of the marketing-led effort to respond to negative conversations. In my newest book, “Social Media Marketing: The Next Generation of Business Engagement” I re-define engagement as a collaborative effort between customers, with the business drawing in employees, suppliers and partners in response to what customers are doing and saying. Customers can and do say some very nice things, but conversations can just as easily turn negative, and for many reasons: One of the most effective techniques in turning negative conversations around is involving these customers directly in the business. When customers have a say in the experience they are less likely to adopt or hold onto a negative view.

The next big trend is therefore using social technology–platforms for customer collaboration, Twitter-like messaging services connecting employees inside the organization, customer-driven support forums, communities that link suppliers, partners and customers together with each other–to improve the core customer experiences and thereby head-off or manage negative conversations, all the while boosting and amplifying the beneficial ones. The technologies involved are all themselves examples of the same sorts of underlying technologies that are now familiar to members of Facebook or LinkedIn, for example, social technologies that have been re-cast and deployed across the larger business organization toward the end goal of creating better outcomes.

Search the web for “social media business engagement” to get an idea of just how real–and just how close–this next trend is.