Social Media, Part of Overall Marketing Strategy

In Strategy, Trends on April 20, 2011 at 10:36 pm

Isn’t amazing how far we’ve come with our perceptions of social media from even 3 years ago?  At first, many companies and individuals hesitated – thinking it might just be a fad.  Now… to read that more than 90 percent of companies plan on increasing their social media budgets throughout 2011…WOW!

With more companies focusing on their online presence – it’s important to remember to keep social media part of your overall marketing strategy.  Audiences still need to ‘experience’ your brand and people in a ‘real,’ in-person way too.  What is your message and voice?  Who do you want to engage with?  What are they interested in? How will you integrate your offline and online marketing efforts?

Here’s a quick snippet from…

Atlanta, GA, April 20, 2011 –(– More than 90 percent of companies will increase their social media marketing budgets in 2011, according to one social media guest expert on the “Commercial Real Estate Show.”

With an estimated 650 million users on Facebook and another 90 million on Twitter, companies are willing to spend more money than ever to reach key audiences through social media. Shama Kabani, CEO of the Marketing Zen Group and author of “The Zen of Social Media,” said companies that are successful with social media are integrating it into their overall marketing strategies.

“Social media is not a stand alone,” Kabani told radio show host Michael Bull. “You don’t just have a Twitter account, you don’t just have a Facebook fan page, it has to be a part of a bigger structure.”


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