Bethany

Archive for March, 2011|Monthly archive page

Nonprofits, Five Simple Ways to Integrate Social Media

In General, Strategy on March 20, 2011 at 12:19 am

Over the past couple of years, I’ve had the pleasure of discussing social media with various non-profits, in regards to strategy and other questions.  Most of the time, the objectives are focused on effective online communication and easier/better fundraising.  Once the organization has gotten on board with social media, the next question is…

“How can we integrate social media into our website?”

Well, here are five simple ways to do so:

1. Add social media icons to your home page.
2. Embed widgets for Facebook & Twitter on homepage.
3. Add YouTube videos and/or Flicker photos to content/gallery pages.
4.  Integrate “Connect With Us” on “Thank You” & “Call to Action” Landing Pages
5.  Embed “Recent Posts” from your blog into homepage

For more details, check out NonProfit Tech 2.0.

Please feel free to add suggestions in the comments sections. :)

New Company Search, LinkedIn

In LinkedIn on March 12, 2011 at 6:36 am

As most folks know, LinkedIn is the most popular & fastest growing business social networking site online. And, if you’ve spent any time playing with the search feature for prospecting (advanced search), you’ll probably be excited to hear about the new Company Search!

Well, here is an article from LinkedIn:

Your professional network isn’t just about the people you know, it’s also about the companies in your network and how you’re connected to them.

Today, we’re very pleased to launch a new Company Search on LinkedIn.  Now you can search for companies not only by attributes such as location, industry, and size but also by how you are connected.  You can filter a set of results to include only those companies where you have a direct connection or broaden your search to include companies in your extended network.

Results are personalized for you based on a number of factors including the keywords used in your search, any filters you have applied, and your overall connection strength to that company.  When searching for a company, we not only look across the words used to describe that company but also the words that the company’s employees use to describe themselves on their LinkedIn profiles.

If you’re looking for a job, Company Search is a great place to get started.  You can refine your search to a list of target companies, filter to only those firms hiring on LinkedIn, and then quickly view the jobs that company has posted.

Get started with the new LinkedIn Company Search here.

Have you made these Facebook Updates?

In Facebook on March 2, 2011 at 8:37 am

Hey friends!  Many of you have been asking about the Facebook updates that are going on.  I wanted to repost this blog by Susan Kuchinskas.  She summarizes the three big changes to Facebook…

Facebook is in the process of rolling out three new features that you should know about. Why should you care? Because, early last year, Facebook became the top website in the United States, surpassing Google, and it’s remained the most visited site since then, according to Experian Hitwise.

Facebook is where your customers are — as well as your competitors. Putting up a page is no longer enough.

Here’s what’s new:

Let’s take a look at what you need to do right now.

1. Brighten up your profile.

All business pages will automatically upgrade to include this new feature on March 11, although Facebook has let businesses manually upgrade ahead of that. With the new profile, the most recent photos that you post to your wall or photos that you tag your page in will be displayed in a row along the top of the page. Unlike with personal Facebook profiles, this area will not include any photos posted by your fans.

This feature gives your page visual interest — but if you don’t take the time to post photos, Facebook will automatically grab elements from your page and leave the rest of the squares blank. Your page will look drab and deserted.

Be imaginative and play with this. You can post photos of yourself and your staff, your location, products, book covers, personnel in action, even the office cat.

2. Don’t get lost in the shuffle.

People can now opt for an e-mail address @Facebook.com. Messages, chats and texts all show up in the same place.

Facebook began offering Messages to all users on February 11. And you should definitely pay attention, according to Simms Jenkins, CEO of Brightwave Marketing, a digital marketing agency. The change reflects the way young people communicate, with a preference for texting and Facebook, according to Jenkins.

“They want these messages to read as a thread, rather than in a clunky inbox,” he says.

While you now reach most or all of your e-mail subscribers through traditional providers, you should monitor your list for prospects who are using the @Facebook.com domain, he says. You will need to mail to them differently.

“If you get a message that isn’t from one of your friends or a brand you’re a fan of, it will end up in the Other folder,” he explains. “That might as well be a spam folder.”

In fact, the Other folder might be worse. Most e-mail applications at least show a Junk folder, but Facebook’s Other folder will be automatically hidden from view.

He advises you to segment your @Facebook.com users and encourage them to move your messages from the Other folder; once they do so, future e-mails will arrive in their message threads. You can also ramp up your efforts to get them to “like” your page.

3. Bring prospects to your door.

Last August, Facebook launched Places, a service that lets people broadcast their locations via an iPhone app or smartphone Web browser. The idea is to let your friends know you’re around by “checking in” to a café, restaurant or other venue. The social network followed this up in November with Facebook Deals. The service lets you reach prospects when they’re nearby.

“For a small business with a loyal following, for example a café, people checking in there provides free advertising and spreading the word in a way that doesn’t cost anything. Others see that so and so is there, and think, ‘That’s a place I should check out,'” says Victoria Ransom, CEO of Wildfire Interactive, a company that provides simple tools for launching social media marketing campaigns.

If you don’t have that loyal following, Facebook Deals may be the answer.

First, you need to claim your Facebook Place, and then sign up for the Deals service. Then, when a Facebook user checks in to a location near you, you can offer digital coupons to lure him or her to your business. Customers do not need to have previously liked your page to take advantage of your deal.

“It’s fantastic if you can get people to spontaneously check in to your business, but it’s a lot easier if you have a deal associated with it,” says Ransom. “Deals opens a connection between the online world and your small business offline.”