80% will use Social Media by 2011 But…

In Trends on December 14, 2010 at 6:35 am

Willis Wee of Penn Olson wrote the following article, “80% will use Social Media by 2011 But…”  The question remains, what businesses will make social media part of their budget, and which businesses will have a plan?  :-)

More businesses are using social media for marketing and a steady growth in adoption rate is expected. eMarketer’s predicted that 80% of the businesses (with more 100 employees) will adopt social media for marketing purposes by 2011.

That is 4 out of every 5 businesses. The forecast was based on a dozen of third party surveys accompanied by independent studies on social media trends like consumer usage and companies’ social media involvement. Currently, about three-quarters of businesses are using social media this year.

social-media-graph social-media-budget

Read Full Article (Willis Wee)…

  1. Interesting. But it looks like Social Media is going to start becoming the main headliner for PR strategies this year. What do you think?

    It’s also blog sharing day! Link your blog or website on our wall!

    • You’re right on, LSM! Social media has become an important part for PR strategies. Especially when you think what public relations are all about … relating/communicating with & listening to the public/audience (developing a relationship). Social media allows for this 2-way communication – and in a place where people are hanging out…online.

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