Bethany

Social Media Case Studies

In Strategy, Trends on November 5, 2010 at 6:30 am

To be successful, we study those who have demonstrated success.  Same principle applies to social media…so here we are, checking out some of the top companies that have proven social media strategies that work.  :-)

The following list of case studies came from a recent edition of SocialMedia.org’s Big List.

AT&T is partnering with game startup SCVNGR to launch a social game-based reward program with goofy challenges that let users win points for redemption at the carrier’s stores. >> MediaPost

With a heavy use of social media, Groupon’s recent Gap offer proved to be its most successful yet. The campaign utilized Twitter’s “Earlybird Offers” special of the day and Gap’s Facebook “Likers” to relay the offer. >> ClickZ

Using special bracelets that transmit RFID signals, Coca-Cola is integrating Facebook’s “Like” feature in real life. >> AdLand

As a part of Quaker Oats’ new campaign, “Does your breakfast make you amazing?” they’re teaming up with the co-host of NBC’s The Biggest Loser, Bob Harper to engage Facebook fans in a dialogue about their breakfast. >> Brandweek

Carnival Cruise Lines is the first in the cruise industry to launch a Facebook application that allows users to engage their social network in their vacation planning when shopping for cruises. >> MediaPost

NASA is using their blog to feature a contest to choose the playlist for their wake up anthems during their next voyage. >> NASA Blog

The Boston Celtics’ Senior Director of Sales and Marketing Operations, Matt Griffin, discusses the success of the Celtics Facebook application game in growing their e-mail database. >> DMNews

Puma’s new social ad campaign features a 60 second spot and a microsite that blends both Puma-created content and user-generated content. >> Puma

Ford’s unconventional virtual unveiling of the 2011 Ford Explorer on Facebook resulted in a larger increase of customer engagement than other automakers’ top Super Bowl ads. >> MediaPost

Monique Kumpis, Hyundai’s Experiential Marketing Manager, discusses how Hyundai’s “Uncensored” testimonial campaign is rooted in social media. >> ClickZ

What’s your social media success story?

Check out the following Kansas City area businesses:
435 South Magazine
The Studio 56
Gail’s Harley-Davidson
TCOY Wellness
Lockton Companies
American Red Cross – KC
Hallmark
Scooter’s Coffeehouse
Big Brothers Big Sisters
FruitToWellness
(Launching Soon!)

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