2010 Holiday Shopping Predictions

In General, Strategy, Trends on October 10, 2010 at 10:02 am

Can you believe November, AKA shopping season, is right around the corner?!  The International Council of Shopping Centers recently stated, “U.S. retailers’ sales will climb 3 percent to 3.5 percent this holiday season, the best performance since 2006, as the economy improves.”  This is GREAT news for U.S. retailers, as “total retail sales in November and December account for 20 percent to 40 percent of [their] annual revenue” (National Retail Federation).

So, let’s dive into the 2010 holiday season product forecast!   ….

Hitwise Intelligence (web & search analysis firm) said that what we search and browse for leading up to the end of the year holidays has a strong correlation to what we actually buy (online & in store).  This insight offers marketers some guidance as far as what to pay attention to leading up to Q4.

When looking at market share and web traffic stats from the last week of August; here’s a breakdown of how pre-holiday stats stack up for the most popular consumer electronics products (According to Mashable):

  1. Apple Is on a Roll: With major releases throughout the year, Apple’s new iPhone 4, iPad and revamped line of iPods are guaranteed to show strong holiday shopping numbers. This brand grabbed five of the top 20 spots in consumer electronics-related markets for the month of August alone — that amounts to 42.1%.  Top products:  iPhone, iPad, new iPods, MacBook
  2. Games & Gadgets Will Make Great Gifts:By far and away, the two most dominant verticals in consumer electronics will be gadgets and gaming.  Microsoft’s Xbox & Kinect (controller-free interaction system, available Nov 4).
  3. Non-Apple gadgets:  HTC’s Desire and Samsung’s Galaxy S lines are both performing well. One surprising product was the Kymera Magic Wand, a gestural remote control that’s half Avatar, half Harry Potter.

Also, Best Buy, the world’s largest consumer-electronics retailer, said mobile phones, Internet-connected televisions and tablet computers such as Apple Inc.’s iPad will be among its top-selling items.

What’s on your holiday shopping list this year?  What are your predictions?


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