Bethany

How to say “I’m kind of a big deal” online

In Strategy on September 23, 2010 at 6:30 am

You may remember the line from movie, Anchorman: “I don’t know how to put this, but I’m kind of a big deal…people know me.”

As funny as that line sounds, we all have had our moments where we’ve had to do a little self-promoting – maybe for our business, a promotion, or…impressing the opposite sex (haha).   The question is, how well did you do it?

CNN recently had an article about promoting yourself online (netiquette), which had some great points.  Here are the highlights:

1.  Start with the low hanging fruit – Send a message to your family & close friends about your business, new product/venture, etc and ask for feedback.  Make sure your message is still professional (proofread – so they take you seriously) and utilize the BCC function (or an email system like Constant Contact or MailChimp).

2. Only reach out when you have something to say –  Create a plan and decide what INTERESTING content you’re going to share with your list of subscribers.  Let your people know upfront how often you’re going to “bomb” their inbox too.  If you don’t have exciting news or information every week, don’t send a weekly newsletter.

3. Thank your fans – Everyone has a sign on their forehead that says “make me feel special” … go ahead and say “thank you” publicly to anyone who has mentioned your business (positively).  Also, say thanks to those who offer constructive feedback too.  People are curious as to how to interact/engage with their audience, well this is the easiest way to do it!

*My apologies ahead of time, I couldn’t cut the last few seconds of the video clip.

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