Archive for August, 2010|Monthly archive page

Facebook vs. Google

In Facebook, General, Strategy, Trends on August 25, 2010 at 10:20 am

Facebook vs Google. In the battle of Pay-Per-Click advertising effectiveness, which platform is it going to be?  Google is the ever-popular search engine which can identify who’s in the market for a product or service, while Facebook – the most popular social networking site – knows “which causes are important to you, which videos you like to share and how often you make recommendations to your friends.”   As a result, “social media advertising opportunities are yielding better-qualified, higher-ROI results compared to the Google ad network” and making it hard for Google to compete.

Here’s a quick comparison of the Facebook and Google models to help you determine which is best for your business.

Keyword Targeting
Facebook: Targeting with keywords is optional
Google: Keyword specification is required

Targeting Details
Facebook: Can target by location, keywords, interest, workplace, birthdate and/or age
Google: Can target by location and keywords

Ad Placement
Direct to users right on their profile page
Google: Ads are often placed on obscure, undisclosed websites

Market Saturation
It’s a newer platform, so fewer advertisers
Google: Crowded, it is still one of the top-producing online advertising networks

For full article, check out:


Own Your Name Across the Web

In Uncategorized on August 20, 2010 at 8:55 am

With the hundreds of social sites across the web – all requiring a username — it can be quite difficult keeping a consistent identity (especially if you have a common name).  With the services listed below, you are able to check the availability of your username on multiple sites at once, and many also offer the option to create your profile on each site (for a fee).

Check out these tools, and it could save you some time:  (via Mashable)

1. Knowem

You’re probably not interested in all 400 sites that Knowem features, but whatever you are interested in — blogging, bookmarking, photo, video, business, community, design, entertainment, health, information, microblogging, music, news, tech, or travel — you’ll be able to search that block of sites for your desired username.

For $99, they’ll sign you up for 150 profiles (you handle the e-mail confirmation and profile info). The $599 Enterprise package creates 300 profiles in your name and handles all confirmation and profile information details. The site also launched a domain name search feature today.


Before you decide on a brand name, check this simple site for domain name, social media, and trademark availability. The site features much fewer profiles than other username checking services, but it’s far more manageable and easier to read: Green, available. Red, taken.

3. namechecklist

Another great free tool for deciding if your username is an optimal and searchable choice, namechecklist tells you what percentage of social media sites and domains have existing profiles that match your choice. The site also runs the name through popular search engines to gauge how common it is on the web.


You give your username and three alternates to use if your first choice has already been claimed. They start signing you up for social media sites with a randomly generated password. In 5-7 days, you receive a report with login information and links to each of your new profiles (which, thankfully, have already been populated with your photo or logo, website, and basic message). They even set up a new e-mail address so that yours doesn’t get spammed by the 300 new sites you’ve just joined. Join 100 profiles for $129 or up to 300 for $329.


Policing the social web for trademark infringement can be exhausting. This site helps monitor and protect trademarks by searching more than 500 sites at once. Trademark owners can search name availability for free and opt to purchase a report with screen shots of each profile that uses their name, a service that defensively registers them for sites, or a monitoring service that periodically searches for their trademark in usernames.

The site uses criteria like website traffic and membership size to rank the sites by popularity, and pricing is based on how many of the “top” sites the user wishes to monitor or sign-up for.

6. namechk (Namechk)

A descendent of the since shut-down, this site offers a quick-glance view of username availability. A nifty “sort by rank” button rearranges the sites to show you the most popular on top.

7. Domainr

If your ideal “.com” is already occupied, it might be beneficial to explore the nontraditional, often clever, domain suggestions on (case in point). The site gives suggestions for creating your chosen URL using domains. For instance, some suggestions for “Justin Bieber” were and It also lets you know if the suggested domains are taken.

Search Engines Marketers Need to Know About

In General, Strategy, Trends on August 12, 2010 at 10:28 am

Marketers…you have to check these searches out!   As content and data continue to become a bigger deal within social media & marketing, the search engines below will be making monster waves by 2012.

(via  Social Media Explorer)

OneRiot – The Real-Time Search Engine

“OneRiot crawls the links people share on Twitter, Digg and other social sharing services, then indexes the content on those pages in seconds. The end result is a search experience that allows users to find the freshest, most socially-relevant content from across the realtime web.”

How marketers can use OneRiot:

  1. Track keywords in real-time – One of my clients has two natural soda brands, so I use the term “natural soda” to stay up-to-date on news and trends in the industry and across the web.
  2. Find influencers – OneRiot shows you who tweeted the story first, indicating who the influencers for your keyword phrase are.
  3. Find publications to pitch – OneRiot shows you which publication published the popular story – you can use that information to create a list of publications you want to target.
  4. Follow your industry – Use keyword searches to keep track of breaking news about or from your competitors that you may need to respond to.
  5. Find information your fans/followers would appreciate – Use keywords to see what articles are popular and relate to your brands, then tweet them from the brand’s account.
  6. Create content people like – OneRiot is the ultimate source on how to write popular articles in your niche – you can learn a lot by studying the articles that are coming to the top and emulate the style and formatting.

Wolfram|Alpha – The Computational Search Engine

“Wolfram|Alpha’s long-term goal is to make all systematic knowledge immediately computable and accessible to everyone. We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything.”

How marketers can use Wolfram:

  1. Integrate visual data into your company blog, website, or presentations – Infographics are a great way to demonstrate a point, and Wolfram is capable of creating very pretty ones.
  2. Conduct market research and make comparisons – You can compute lots of information about various companies and products in seconds – for example, type in “Big Mac vs. Whopper.” You might be surprised how much data there is.
  3. Build separate website properties that are useful to your consumers – There is opportunity to partner with Wolfram to create a niche-based search engine for your company, or even a widget that can be embedded into your site. An application is if a company like Enterprise wanted to incorporate a widget that let users calculate the distance between two cities with one-click.
  4. Create an internal knowledge base of data – Wolfram’s corporate services include setting up an internal search engine that can store and compute company data. You could capture accounting data, marketing data, line production data, and more with this service.
  5. Analyze corporate information for faster, data-driven decision-making – If you had accounting, marketing, or line production data at your fingertips as an analyst, imagine how much faster and more in-depth you could do your job.

Book of Odds – The Research-Driven Content Provider

“It is a destination where people come to learn about the things that worry or excite them, to read engaging and thoughtful articles, and to participate in a community of users that share their interests and ambitions. It contains hundreds of thousands of Odds Statements, from the odds of being the only one to survive a plane crash, to the odds of having a heart attack, to the odds of having ever eaten cold pizza for breakfast.”

How marketers can use Book of Odds:

  1. Brainstorm ideas for your company blog – Book of Odds takes you places you don’t expect to go. I hang out here sometimes when I’m stuck on ideas for my blog or when I just want to learn something completely new.
  2. Integrate visual data into your company blog, website, or presentations – Like Wolfram|Alpha, Book of Odds is a great place to find data-driven visuals.
  3. Find funs facts to incorporate into research and reports – For example, “The odds that an adult is a baseball fan is 1 in 2.22″ has to be useful somewhere in your career, right?
  4. Suggest odds about your company or brand – Can you imagine if this tool had been around during the Harry Potter craze, when everyone was trying to figure out the odds on various characters dying? You can come up with tons of ways to tie your brand to odds, and Book of Odds has a tool to submit the information directly to it’s search engine.

Evri – The Contextual, Widgetized Search Engine

“Evri’s automated content delivery capabilities will help you drive up user engagement, increase page views, and decrease costs. Our platform is designed to help you solve tough problems.”

How marketers can use Evri:

  1. Get a visual mock-up of all the latest news on one keyword – Evri is a bit like a newspaper that only talks about one subject – the keyword you give it. It incorporates videos, pictures, headlines, blog posts, twitter updates, and more into a mash-up that quickly gives you a snapshot of the subject you’re searching about.
  2. Get data on keywords over a 30-day period – for larger search terms like “Tiger Woods,” Evri let’s you browse through the keyword trend history for the past month.
  3. Put contextual results on your blog or website – Evri offers corporate and partner services to bring more functionality to your website and provide users more content value.
  4. Integrate widgets with your social media accounts – Evri’s selection of widgets can be plugged in anywhere that accepts HTML and JavaScript.

OTHERS TO CHECK OUT: (A couple of other favorites)

Topsy – A search engine powered by tweets

“Topsy is a new kind of search engine … which sees the Internet as a stream of conversations… When you search for something on Topsy, such as “spaceX”, it finds snippets of conversations that match what you’re looking for. Topsy results are the things people link to, when they’re talking about your search terms. Topsy ranks results based on how well they match your search terms, and the influence of the people talking about them.”  (Topsy, About Us)

Addictomatic – Inhale the web

“Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.”

Free tech support options…

In General, Q&A on August 4, 2010 at 10:33 am

We’ve all been there.  When the computer is acting funky and we spend hours doing the trouble-shooting thing (google, forums, etc) and “control, alt, deleting” it.  This is where a good tech buddy would come in handy, huh?

Good news!  If you don’t have that patient, computer guru in your roladex (or he or she no longer answers your phone calls)…there are a few resources you can try before having to spend a dime.

1.  LinkedIn Answers.  You can always post a question in the “answers” section – and usually get an expert answer fairly quickly.

2.  Aardvark.  All you do is send Aardvark your question, they find the perfect person to answer, and you get their response within a few minutes!  Voila!  (Where was this when I was in High School & College?)

3.  Protonic. This site offers free computer support and computer related information online & by email.  Protonic is manned by volunteers from all across the globe, helping others fix technology problems. (They even do quality assurance sampling to maintain high standards!)

What other resources do you know of that would be helpful during those “crunch” times?