Old Spice Man Teaches 7 Valuable Social Media Lessons

In General, Trends, Video on July 25, 2010 at 1:35 pm

Have you seen the different Old Spice Man commercials?  What a viral phenomenon it’s turned out to be…and when broken down, there are 7 valuable social media lessons that can be pulled from Old Spice’s social media blitz.

1. Create a persona that is strong and on point
2. Seed social networks with invitations to interact

3. Engage the engaged, the famous and the influencers
4. Personalize the response and people will compete for inclusion

5. Make it episodic and easy to share
6. Keep the videos simple and short
7. Promote it with tie-ins offline
Check out the full article at Business Insider (

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