Bethany

Archive for July, 2010|Monthly archive page

Old Spice Man Teaches 7 Valuable Social Media Lessons

In General, Trends, Video on July 25, 2010 at 1:35 pm

Have you seen the different Old Spice Man commercials?  What a viral phenomenon it’s turned out to be…and when broken down, there are 7 valuable social media lessons that can be pulled from Old Spice’s social media blitz.

1. Create a persona that is strong and on point
2. Seed social networks with invitations to interact

3. Engage the engaged, the famous and the influencers
4. Personalize the response and people will compete for inclusion

5. Make it episodic and easy to share
6. Keep the videos simple and short
7. Promote it with tie-ins offline
Check out the full article at Business Insider (Entrepreneur.com)

Facebook will not charge…

In Facebook on July 18, 2010 at 6:44 am

With over 400 million users, Facebook could easily make billions of dollars by charging a membership fee.  And to be honest, I would be inclined (or almost feel obligated) to make the purchase – from a business stand point and on a personal level (so many pictures, notes, messages, memories are stored on there since I began using it in college)!

Well, no worries!  Any talk of Facebook charging is just an ongoing rumor, which “Facebook continues to deny, stating that their service is ad supported.” (AllFacebook.com)

For more confirmation, check out Facebook will not charge users, spokesman says.

Facebook Begins Testing Automated Face-Tagging Photo Feature

In Uncategorized on July 10, 2010 at 3:33 pm

Last week, Inside Facebook had an article about one of Facebook’s next new features – Automated face-tagging.

“It works similar to face-recognition features on cameras and other photo software. Photos of people will now start showing rectangular outlines around their faces, if they’re not tagged already, with a text box beneath each rectangle allowing you to enter their names.

Photos have long been one of Facebook’s most popular features… 99% of Facebook users have uploaded at least one photo, and more than 100 million photos are uploaded every day.

The new feature is now appearing in live tests, but has not yet rolled out. But by directing users to add more tags to photos, Facebook is likely to see the application getting even more growth and engagement.”

Article found at Inside Facebook.

Current Social Media Trends

In Trends on July 6, 2010 at 8:04 am

TRENDS.  We all know how important it is to be up to speed on trends – especially with how fast technology develops.

Well, Mashable is one of my favorite sources to stay on top of the latest and greatest in technology, especially social media.  Recently, they posted an article about the 5 Social Media Trends to watch right now.

Here are the highlights for you:

1.  Location, location, location.  Social sites are adding features which allow you to attach your location information.  Twitter, Foursquare, Gowalla, Google Latitude, Yelp…and even Facebook has intentions of adding this to their mix.

2.  Group Buying.  With this concept, consumers are able to ‘gang up’ and get the best discounts/deals on services and products during a certain time period (given that a certain number of certificates/discounts are sold).  This is GREAT for local businesses to reward loyal customers, while attracting new ones too.  Check out Groupon or LivingSocial (see if your city is listed and sign up!).  (Kansas City also has LuckyMonkey and DealBug.)

3.  Mobile Ads.  Going back to the location trend, advertisers are now able to take advantage of mobile ad platforms that let them reach consumers at critical junctures, such as the moment just before they make an in-store purchase.  Customers can now be reached at the point of sale.

4.  Mobile Payments.  The ability to make and take payments through a mobile phone…wow!  This will be something for businesses to keep an eye on.  Visa and Paypal are actively creating platforms for this concept (PayPal has a payment app for the Android, iPhone, and Blackberry platforms).  Also, Jack Dorsey (one of Twitter’s founders), has developed a dongle that attaches to the iPhones headphone jack, which allows credit card transactions.

5.  Having a Social Media Policy.  As more companies get serious about having a presence on social media sites, they are realizing the need to protect themselves and employees.  The policies can and will range in regards to details/documentation (1 page to several), based on company culture.  Bottom line, most will mention basic principles, such as,  “exercise good judgment” and “be responsible,” in representing to company in social media.

What do you think?

5 Social Media Trends to Watch Right Now, Mashable