Bethany

Archive for March, 2010|Monthly archive page

How Toyota Made Loyal Friends on Facebook

In Uncategorized on March 2, 2010 at 6:18 pm

Despite piles of bad publicity, Toyota has increased its number of Facebook fans by 10% since initiating a recall of potentially defective vehicles.  The success is credited to the social-media unit Toyota assembled to engage brand loyalists on Twitter, Facebook, blogs, Digg and elsewhere (via Advertising Age).
The Cult of Toyota

Yes, I agree that Toyota’s SM unit has done a solid job of strategizing & handling the situation.  Great example for other companies.  However, I’m curious what the auto-company’s average Facebook Page fan growth is per month.  Sure, 10% sounds nice…but what if they average that number or typically exceed that percentage any previous month?  Also, how has the fan engagement/feedback been?  Maybe their should be a poll in regards to whether people who were planning on buying a Toyota, still are…and if this will effect one’s buying decision in the future?  ;) 

What do you think?

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