Bethany

Company TWEETS itself to $6.5 million in sales – What!?!

In Strategy, Trends, Twitter on December 11, 2009 at 6:45 am

Ahh, the sound of birds chirping, all the way to the BANK!  Hope your company has a 2010 social media plan … and is open to employees “tweeting”  while they work…

Dell Tweets Itself $6.5 Million in Sales

(CMS Wire) Who says Twitter is a waste of time while you’re at work? At Dell, they aren’t saying this after the company said they earned US$ 6.5 million on sales of computers on Twitter. The US computer manufacturer uses Twitter to reach out to perspective customers by offering promotions and deals on computers, accessories, software and more.

As noted by Bloomberg, Dell’s number of followers on Twitter has risen 23% over the last quarter and now is hovering around 1.5 million followers. How does Dell do it? The company has around 100 employees sending out tweets across 35 different Twitter accounts, by business segments.

While the US$ 6.5 million is only a small fraction of the US$ 61.1 billion in overall sales last year, using Twitter to generate revenue in the millions is a step forward for social media marketing and shows the outreach potential of the “social web”.

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  1. I think this is a great way to get new clients. I just hope that more companies realize the power of social media before it is too late!

    • Absolutely…I agree. Can you imagine a company not utilizing a phone or email?? Social media has and is changing the way we communicate today.

      By the way – it sounds like our companies are fairly similar. We should chat sometime. :)

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