Archive for December, 2009|Monthly archive page

Company TWEETS itself to $6.5 million in sales – What!?!

In Strategy, Trends, Twitter on December 11, 2009 at 6:45 am

Ahh, the sound of birds chirping, all the way to the BANK!  Hope your company has a 2010 social media plan … and is open to employees “tweeting”  while they work…

Dell Tweets Itself $6.5 Million in Sales

(CMS Wire) Who says Twitter is a waste of time while you’re at work? At Dell, they aren’t saying this after the company said they earned US$ 6.5 million on sales of computers on Twitter. The US computer manufacturer uses Twitter to reach out to perspective customers by offering promotions and deals on computers, accessories, software and more.

As noted by Bloomberg, Dell’s number of followers on Twitter has risen 23% over the last quarter and now is hovering around 1.5 million followers. How does Dell do it? The company has around 100 employees sending out tweets across 35 different Twitter accounts, by business segments.

While the US$ 6.5 million is only a small fraction of the US$ 61.1 billion in overall sales last year, using Twitter to generate revenue in the millions is a step forward for social media marketing and shows the outreach potential of the “social web”.


Google, Facebook Conversations?

In Facebook, General, Strategy on December 10, 2009 at 1:15 pm

Thought you all might find this interesting, from CMS Wire!  Something to keep in mind moving forward with your social media plans. :)

Because of Google, Watch What You Say On Facebook

Google recently announced a new real-time search feature to their well-used search engine. Under the new set of features, Google users will be able to track real-time conversations on sites such as Twitter, MySpace and Facebook.

So, if you are a Facebook user and your profile is set to public, you should watch what you say on the social networking site. This is because, soon, all Facebook status messages will be open for Google to discover and display along with all the other search results Google serves.

As ReadWriteWeb points out, because Facebook has almost 10 times the number of users that Twitter has, Facebook could become a huge force of real-time status updates when it comes to events and current happenings.

Also, with Facebook’s rich personal profiles, there is more data to pinpoint demographic information about the people behind those messages, which is key information for advertisers and other third-party users.

Importing a Blog to Facebook

In Uncategorized on December 5, 2009 at 12:20 pm

Q:  How do I get my blog to my Facebook account, so when I have a new blog post it goes to my wall and all of my friends can read it?  Michelle G. — Mariott International

A:  If you are writing a blog, why not share it with your friends on Facebook too?  :)  Thanks for your question, Michelle.  Below are the instructions on how to do this.

  1. Login to Facebook &  head to your profile.
  2. In the search bar (top right), type in “Notes.”  Select “Notes” when the choice drops down (automatically).
  3. Click on “Import a Blog” in the Notes Setting box (right side).
  4. Enter the URL or RSS feed of your blog in the provided area. (Select the box confirming your ownership rights.)
  5. Click the “Start Importing” link.
  6. Confirm that the correct blog is showing and choose to “Continue” or “Cancel” depending on the results.
  7. Continue to blog…  Facebook will automatically add your new posts as notes to your profile!  We love automation!  :)
  8. Oh – one last thing, check out the “Edit notes privacy” in the “Notes Setting” box if you want to control who can view your blog posts/notes, etc.

**  Please note, if you would like to add a blog to your Business Page, you will go to your Page, click “edit Page”…and scroll down to the Notes application & click edit.  You will see the same type of screen as the above.  Just click on “import a blog” and within a couple minutes you’ll have your blog streaming to your Business Page! :)

(Thank you for your patience in my response to this question.  Social Buzz Media has been re-vamping the website/blog over the past few weeks…and will continue to make improvements.)