Bethany

Archive for April, 2011|Monthly archive page

Royal Buzz

In General, Trends on April 29, 2011 at 5:17 am

The Royal Wedding.  Since that is what everyone is buzzing about right now, especially in the U.S., figured this might be fun to share.   From Mashable:

With hours to go until the Royal Wedding, online buzz surrounding the big event has surpassed the chatter that surrounded the Egypt uprising and the Japan earthquake.

New stats gathered and analyzed by Webtrends reveal that the world simply can’t stop talking about the Royal Wedding (not that you needed us to tell you). According to the web analytics company, people have sent 911,000 tweets in the last 30 days, or just a little more than 30,000 tweets per day, which accounts for 71% of the buzz Webtrends tracked. For comparison, there were approximately 217,000 Facebook status updates and 145,000 blog posts about William and Kate’s big day.

And while you may think most of the social buzz surrounding the royal nuptials is coming from the UK, think again. Webtrends says that a whopping 65% of tweets, blog posts and Facebook updates are coming from the U.S., while 20% are coming from the UK. Canada is in third place with a mere 2.6% of social media buzz. This matches stats from Nielsen, which also says that the U.S. is the #1 source of Royal Wedding chatter.

Check out this infographic for more Royal Wedding stats:

Note: this infographic is split into two parts.

Goal: Getting Liked

In Facebook on April 21, 2011 at 11:17 am

New research shows that social media predictions were right on for 2011.  Companies have indeed increased their social media spending.  More interestingly though, marketeers are focusing on getting as many Facebook “Likes” as possible.

Helen Leggatt shared the following article in Bizreport:

Marketers are increasing their social media budgets in a bid to get more fans to “Like” them, according to a new poll from Effie Worldwide and Mashable.

The poll of agency executives and marketers from companies such as Mini USA, Bank of America and Colgate-Palmolive revealed the growing importance of social media. A whopping 87% said social media was “important” or “very important” to achieving their biggest marketing goal this year.

The majority (70%) of respondents plan to increase their social media budget by more than 10% during 2011. Furthermore, 11.9% of their overall marketing budgets will used for social networking activity, not too far short of the 13% being allocated for television.

Over a third (35%) of those polled cited attracting Facebook “Likes” as their main goal this year.

As well as targeting Facebook users, respondents also want to prioritize increasing their presence on mobile, while a massive 80% said they were planning either iPad-based advertising and/or an iPad app for 2011.

Social Media, Part of Overall Marketing Strategy

In Strategy, Trends on April 20, 2011 at 10:36 pm

Isn’t amazing how far we’ve come with our perceptions of social media from even 3 years ago?  At first, many companies and individuals hesitated – thinking it might just be a fad.  Now… to read that more than 90 percent of companies plan on increasing their social media budgets throughout 2011…WOW!

With more companies focusing on their online presence – it’s important to remember to keep social media part of your overall marketing strategy.  Audiences still need to ‘experience’ your brand and people in a ‘real,’ in-person way too.  What is your message and voice?  Who do you want to engage with?  What are they interested in? How will you integrate your offline and online marketing efforts?

Here’s a quick snippet from PR.com…

Atlanta, GA, April 20, 2011 –(PR.com)– More than 90 percent of companies will increase their social media marketing budgets in 2011, according to one social media guest expert on the “Commercial Real Estate Show.”

With an estimated 650 million users on Facebook and another 90 million on Twitter, companies are willing to spend more money than ever to reach key audiences through social media. Shama Kabani, CEO of the Marketing Zen Group and author of “The Zen of Social Media,” said companies that are successful with social media are integrating it into their overall marketing strategies.

“Social media is not a stand alone,” Kabani told radio show host Michael Bull. “You don’t just have a Twitter account, you don’t just have a Facebook fan page, it has to be a part of a bigger structure.”

Recruiting College Students via Social Media

In General, Strategy, Trends on April 12, 2011 at 9:54 am

Recruiters know that communicating through social media is like breathing, to the younger generation.  Sites like Facebook, LinkedIn, Twitter & Youtube are all being used to promote and engage material.  So why not recruit college students using those sites as tools?

Here are a few suggestions to attract and interact with college students entering into the job market:

1.  Make it Personal – Let the audience know who’s behind the social media account (writing the posts).  You want college students to be able to relate to a PERSON at your company.

2. Keep it Real – Allow other employees at your company to tell why they love working there – through video!

3. Deliver Exclusivity – Show “behind the scenes” of what your company does – give the viewers a taste of what a day in the life of a (list position here) is…if that’s something you’re hiring for or someone they will be working with.  Also – share photos and videos from company gatherings/holiday parties/contests/etc.

4. Add Value – Allow students to tweet questions about your company – make it easy for them to reach someone and get an answer.  Share information about the work environment, mentoring programs, advancement opportunities within the company and how they can impact the workplace right away.

5. Stay Ahead of the Curve – Stay up to date on the latest social media trends.  Think about QR codes and specific apps that your company could utilize/create to help the recruiting process.

Check out Mashable for complete article and more suggestions.

Your Personal Social Newspaper

In Facebook, Twitter on April 1, 2011 at 12:04 am

You read the heading correctly.   You can create your very own social newspaper based on what your friends post on Facebook!  How perfect is that – especially for those of us that are busy and sometimes miss what’s going on in our newsfeed!

The site is called PostPost.

It takes links, photos, and videos from your friends’ posts, and collates them onto a page.  From there you can move your content between sections, decrease/increase the social newspaper size, and funnel or block posts from certain sources.   The best comparison is that it’s like the Flipboard on the iPad – but accessible through your browser.  And what’s great about it… it’s free, and you only need to sign in to your Facebook account.

You can also check out paper.li – which does the same thing for Twitter.

Go ahead…check it out and have some fun!   Let me know what you think!

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